The New Reality
Having a drink with friends to celebrate — or to unwind — is an accepted part of many people’s lives. But more Canadians, especially younger ones, are turning away from alcohol. It’s known as “sober curiosity”, and it’s more than a temporary break, it’s a way to create long-term habits for our physical and mental well-being. Gen Z is at the forefront of this new movement, and as Sophie Lui discovered for The New Reality, they are making it cool to take a break from booze – helped, in part, by having more zero-proof choices than ever.
